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Free marketing insights, frameworks, and how-to guides from the TACT team.
How to Prepare for Vacation as a Small Business Owner
Running a business is not for the fainthearted, and it truly can feel like the job that never ends. However, time off is crucial for avoiding burnout, rejuvenating yourself mentally and physically, and increasing your productivity in the long run. It’s easy to be consumed by the daily demands of your workload. Time-off allows us to take a step back and focus on something that doesn’t require 100% of ourselves.
5 Questions to Ask Your Marketing People
Finding the right marketing agency for you can feel a lot like a job interview— and it’s important you understand the role you’re hiring the agency to do. It’s necessary to ask questions to understand better what you’re signing up for, you have a better client/agency relationship, and so you aren’t wasting your precious Marketing dollars. As a Marketing person (not quite my official title but you get the idea), I came up with five questions you should ask an agency or contractor before hiring them.
Marketing Mistakes
Marketing mistakes to avoid like the plague (or pandemic, to make this more relatable). Here are three MORE things you should never do when it comes to Marketing your business.
How *NOT* to Market Your Business
Lets talk about what NOT to do when it comes to marketing your business. If you find yourself doing any of these three things, don't panic! There's still time to turn around your Marketing game and get strategic about who you’re reaching and how you’re reaching them.
Ethics and Marketing
Social media is an essential tool for business growth, brand awareness, and customer/client connection but which social media platform should you use for your business?
SEO and Your Website
Search Engine Optimization (SEO) can be extremely technical, but there are some basics you can master to get your website in front of more people.
Our Favorite Small Business Marketing Hacks
The idea of tackling Marketing alone can be overwhelming, but thankfully the Internet exists. There’s an endless supply of resources online - both free and paid - that can help you level up your Marketing and help you work smarter, not harder.
Do you *really* need a website?
In the world we’re in, having a well-developed, thoughtful online presence is crucial when it comes to credibility, customer experience, and the opportunity to reach new audiences.
SEO vs. SEM
SEO and SEM are vital for any business. But what are they and how are they different? Let’s break them down and share with you how you can start using this acronyms TODAY.
Business Blogging: Is it worth it?
Let’s address a common misconception about blogging: blogging boomed back in 2009 and has become more or less obsolete with the rise of social media. Has blogging taken a backseat to its younger and cooler cousins named Facebook and Instagram? Sure it has, but that doesn’t mean blogging can’t be a useful FREE tool for your business.