Clarify the Chaos
Senior marketing leadership and execution for founder-led B2B companies doing $2M to $65M in revenue.
Why Marketing
Clarity Matters
Too many marketing consultants leave you with a beautiful strategy deck and no idea how to execute it.
At TACT, we believe strategy without action is just expensive advice. That's why we offer both: world-class strategic thinking AND the hands-on support to make it happen.
Whether you need fractional marketing leadership, a complete campaign from concept to launch, or ongoing execution support—we're your partner for clarity-driven marketing that delivers real results.
"Before we started working with TACT, the only time our members really heard from the association was through event emails or at the events themselves.
Now we've got monthly feature pieces and regular updates that keep everyone in the loop on what the association is up to.
It's made a real difference in how connected our members feel, and we've seen it in our engagement. If a friend asked me about TACT, I'd tell them to just do it."
Experts Who Get Their Hands Dirty
Most consultants give you a strategy and wish you luck. We stay with you through implementation because we know that's where strategies succeed or fail.
Our team combines strategic expertise with execution excellence so you get both the roadmap and the guide.
What This Means for You:
Diagnose First: We find what's actually broken and build a plan tied to your goals.
Hands-On Execution: We deploy the campaigns, write the content, and manage the systems ourselves.
Numbers You Can Point To: We track pipeline growth, ROI, and business impact… The metrics that actually move your business.
Built Around How You Work: Fractional CMO leadership, project-based work, or an ongoing retainer - whatever fits how you need to grow.
"From day one, TACT felt like an extension of our own team. They took the time to learn about our company, our services, and the type of customers we wanted to reach. Their communication has always been excellent, and they've been proactive in bringing new ideas and strategies to help us grow.”
Three tiers, all designed around how much support you need. Every partnership is a 6-month phased engagement designed to leave your team stronger than we found it (keep scrolling to learn more about this!).
How We Support You
SPARK
For internal teams who need extra hands to keep the work flowing.
BEAM
For internal teams who want execution support plus a strategic second opinion.
LIGHTHOUSE
For businesses building their Marketing team/processes from the ground up, or running a major campaign that needs senior leadership.
THE AUDIT
A standalone service for businesses that want a clear strategic foundation without a retainer.
We don’t gatekeep information - we want success for everyone who comes across our firm. We also want to add immense value to your business!
Did we miss your question? Talk to us directly here!
Frequently Asked Questions
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A fractional CMO gives you senior strategic leadership, but you still need someone to execute the plan.
TACT gives you both.
You get the strategic direction of a fractional CMO plus the hands-on team to build the campaigns, content, and systems that plan calls for, without hiring both separately.
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Yes. We're headquartered in Grand Rapids, but we're a virtual team working with clients across the Midwest and beyond.
Distance doesn't change how closely we work together.
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Our standard engagements run six months. That's enough time for us to learn your business, build the right systems, and start showing measurable results - all without locking you into a multi-year contract.
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It depends on what you need. We offer both project-based pricing and monthly retainers, scoped to your goals and where you're starting from. You'll get a clear number before you commit to anything.
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Low to mid-market B2B business owners and marketing teams across the Midwest and beyond, in industries like professional services, manufacturing, construction, and nonprofits.
If you're feeling scattered about where your marketing dollars should go, that's exactly who we built TACT for.
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It depends on where you're starting. A strategy engagement can bring clarity in weeks.
Bigger initiatives (e.g. a brand overhaul, a new campaign system, etc.) typically take a few months to show measurable traction.
We report monthly and review quarterly, so you always know where things stand.
Chelsie Wyse
Meet the Founder & Principal of TACT
With over 15 years in the advertising industry, Chelsie specializes in growth marketing: building strategies, campaigns, and brands that drive visibility, engagement, and revenue.
Her expertise spans brand development, CRM and UX improvement strategy, systems development, creative partnership management, and content creation and deployment, all grounded in a deep understanding of a ‘top-tier’ client experience and small-business ownership.
Chelsie believes marketing should be intentional, measurable, and aligned with genuine business objectives. Every project she leads is designed to create a lasting impact and support sustained
business growth.
Learn, Grow, Execute!
Free marketing insights, frameworks, and how-to guides from the TACT team!
